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Aligning the Players with the Playbook
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Tickling Trout
Finding suitable long term clients and maintaining a healthy stock of future upsell opportunities is akin to the role of a fisherman. For...
2 min read


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It's the Map, not the App !
Customer engagement is key in any long-term relationship and any potential for future sales. If you don’t have a relationship with your...
5 min read


Test Drive? Why the salesman is always in control
For the vast majority of people buying a new car is a significant purchase with a certain amount of ritual involved. Setting aside car...
2 min read


Getting ADPs Right
An enterprise software company I worked at operated several template Account Development Plans (ADPs) within this one department alone....
2 min read
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